After two years of planning and construction, University Medical Center developed a state-of-the-art cardiac care center that streamlined cardiac services and relocated them to a single floor of the hospital.
OBJECTIVE
Because two other local hospitals were known for their specialized heart care, UMC wanted to unveil its cardiac floor and promote new heart technology found nowhere else in the United States.
SOLUTION
The Price Group developed a campaign to promote UMC’s new equipment and specialized cardiac care. In addition, the agency helped plan a gala event complete with invitations, media kits and 300 individually designed art pieces for thank you gifts. The campaign theme was based on UMC’s belief that each heart is unique and the hospital centers its cardiac care around each patients’ individual needs.
RESULTS
The gala event was a huge success as was the response to the advertising campaign. In the first six months volume alone increased 10%. One of the most impressive outcomes of the entire campaign was the post patient satisfaction scores. The Cardiac ICU was at the 99.9th percentile and the outpatient cardiac cath lab scores were at the 99th percentile.
