// Texas Tech Health Sciences Center

SITUATION

Texas Tech University Health Sciences Center (TTUHSC) is a teaching hospital with a network of patient clinics. One of the clinics, Southwest OB/GYN Associates, was relocated to HealthPoint which provided convenient access to women in Southwest Lubbock.

OBJECTIVE

TPG worked with TTUHSC to implement a plan to generate awareness of the new location, increase the commercial pay segment and expand the patient base to include more Health Sciences Center and University Medical Center employees.

SOLUTION

TPG developed the concept for a print and broadcast campaign with a common theme that promoted the services offered at Southwest OB/GYN Associates, the location of the new clinic, the team of experts and patient benefits. Print ads ran in the Lubbock Avalanche-Journal and broadcast ran on local network TV.

RESULTS

The Clinic reported the 2005 campaign generated an 8% increase in patient volume compared to 2004. Not even a year later, the group had outgrown their office and was enjoying record numbers of patients. SWOGA also improved clinic efficiency and penetrated key zip codes in both Southwest and Northwest Lubbock.