NEWSROOM

The Price Group Welcomes New Team Member

 (LUBBOCK, Texas) - The Price Group would like to announce the official hiring of new graphic designer, Val Brown.

 Val comes to us from Parks Printing Company in Lubbock, where she served as marketing director for one year and senior designer for two years. In 2007, she graduated from Texas State University in San Marcos, with a degree in Communication Design.

 A Lubbock native, Val currently serves as a board member for the Children's Orthopedic Society and is an active member of the Lubbock Advertising Federation. Val strongly supports the local arts through her participation and occasional exhibition in the First Friday Art Trail. We are proud to welcome her to the team as a graphic designer.

 For more information about the Price Group, please call (806) 763.5033 or visit www.pricegroupinc.com.

 

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THE PRICE GROUP PROMOTES NEW CONTEST TO SUPPORT AMERICAN STATE BANK

LUBBOCK, Texas- To further ASB’s “Do What You Do” campaign that was launched this summer, The Price Group is promoting a video contest through social media. With this campaign, The Price Group will utilize ASB’s social media websites in order to portray to customers that the bank is up-to-date and available through technology.

The “Do What You Do with ASB” video contest is open to anyone in the communities ASB serves. Participants are encouraged to submit homemade videos of them doing what they do in their daily lives through the link on ASB’s Facebook page.

The Price Group will then edit and format the submissions and post the videos to ASB’s Facebook page for voting. The video with the most “Likes” will be placed in an upcoming ASB commercial that airs in December.

Through this contest, The Price Group hopes to encourage more traffic to ASB’s Facebook page, bring more brand awareness to the young, technology-savvy customer, and heighten ASB’s reputation as a community-based reliable bank.

To enter, visit and follow the links at asbonline.com or ASB’s Facebook page at facebook.com/ASBonline.

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PRICE GROUP LAUNCHES NEW CAMPAIGN FOR AMERICAN STATE BANK
LUBBOCK, Texas -- The Price Group was tasked by American State Bank with creating a campaign that promoted some of the bank’s newer and more popular products: Teen Banking, GoodCents and Business Banking. The campaign focuses on how ASB helps their customers “do what they do,” from a family get-together to a football game to working at a business or in the fields. It also needed to draw attention to ASB’s new social media efforts, which we did by incorporating social media elements naturally throughout the TV commercials in a way that people are already using them.

Watch the TV commercials below, and read more about this campaign on In Sight, The Price Group’s blog.
 

4th on Broadway Honors "Home of the Free, Because of the Brave" in 2011 Celebration

LUBBOCK, Texas -- Come and celebrate our nation's independence with a parade, live music, food and fun at the 2011 4th on Broadway celebration Sunday, July 3 and Monday, July 4 in Lubbock.

Lubbock Apartment Association Street Dance

This year's celebration kicks off with the annual Street Dance. Sponsored by the Lubbock Apartment Association and hosted by KLLL and Fox34, gates open at 7:30 p.m. on Sunday, July 3. The dance will be held on the street at Broadway and Texas Avenue. This year the dance will feature live music from Texas country favorite, Casey Donahew Band, with opening performances by the William Clark Green Band and Hat Trick. Tickets are $10 and are on sale now at all Select-A-Seat outlets and www.selectaseatlubbock.com. Tickets will be available at the gate on the evening of the event.

McDougal Companies Parade

This Lubbock tradition is a family favorite, and 2011 promises to be a patriotic and entertaining parade! The McDougal Companies 4th on Broadway Parade, hosted by KLBK, will include formal military formations of Army, Navy, Air Force, Marines and Coast Guard; veterans from all conflicts, fly-bys and the traditional floats from a myriad of civic organizations. The parade begins down Broadway from Avenue Q towards University Avenue at 9:00 a.m. Families are encouraged to come early to take their place on the sidewalks.

Wells Fargo Street Fair

Immediately after the Parade, the Wells Fargo Street Fair, hosted by KAMC, will get underway. On Broadway from University to Avenue Q folks can taste food from more than 50 delicious food and drink vendors and hear live music from more than 100 artists on nine music stages throughout the day. Once again, the Street Fair will offer three cantina locations for adults wishing to enjoy cold beer. As always, the Kids' Area, sponsored by Covenant Health System, will have activities for kids to enjoy. Also returning this year will be the College Baseball Hall of Fame FanFest.

PlainsCapital Bank Evening Concert and Gandy's Fireworks Extravaganza

As a result of the county-wide ban on fireworks this year, organizers made the difficult decision to cancel the Evening Concert and Fireworks Extravaganza this year.

"First and foremost, public safety is and will always be Broadway Festivals' first priority. There is high level of concern for a gathering of 50,000+ people essentially sitting on top of kindling in conditions that are so quick to ignite," said Broadway Festivals Board President Phyllis Jones.

"Second, Broadway Festivals prides itself on the quality and variety of entertainment that we are able to provide year after year. This year, Mother Nature has thrown a wrench in the works, and we never want to deliver a sub-par event. "

Jones continued, "To that end, we felt that the only choice we could make was to cancel the Mackenzie Park events for this year."

The 4th on Broadway celebration is the largest free festival in Texas and has been providing delicious food and quality entertainment to the Lubbock community for more than 20 years.

The mission of Broadway Festivals is to enhance the quality of life and embrace the unique history, heritage and culture for all citizens of Lubbock and the Llano Estacado region by promoting the arts and tourism while contributing to the area's economic vitality.

For more information regarding 4th on Broadway or Broadway Festivals, Inc. please contact Mary Myers at (806) 763.5033 or visit www.broadwayfestivals.com.

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