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THE PRICE GROUP TEAMS UP WITH LOCAL HIGH SCHOOL STUDENTS
TO ADDRESS TOUGH ISSUES
LUBBOCK, Texas - January 11, 2011 - Students from the 2010 -2011 New Century Leadership class visited the Price Group today to get a hands-on lesson in writing Public Service Announcements. Students were divided into groups along with several Price Group volunteers and given 30 minutes to determine a target audience, establish key messaging, develop a concept and write a script for a x: 30 PSA. Topics included the increasing homeless population, teen pregnancy and sex education, drug use and school performance. Students will take what they learned and produce the PSAs later today at Ramar Communications. The spots will run later this year on the local Fox network.
New Century Leadership is a leadership development and community orientation program designed to teach Lubbock area youth about the importance of personal and community responsibility. New Century Leadership is a program of the Lubbock Chamber of Commerce.
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