1ST QUARTER 2011

PRICE GROUP VOLUNTEERS AT BRIDGE OF LUBBOCK

LUBBOCK, Texas - February 28, 2011 - The Price Group has completed its first Pitch-in project of 2011 with much success. This past Friday, 17 members of the Pitch-in team turned off their computers, put down their phones and spent the afternoon serving their community at the Bridge of Lubbock.

The Bridge of Lubbock is a local not-for-profit organization dedicated to serving the population in East Lubbock, an economically disadvantaged part of the city, through special outreach programs such as Feed the Mind, Bridge to Success and Tammie's  Closet.

Pitch-in team members got to know more about the Bridge while serving lunch to more than 100 men, women and children.  The Feed the Mind lunch provides a free, hot meal each Monday, Wednesday and Friday afternoon from Noon - 1:00 p.m. to those in need.

The team spent the remainder of their time distributing gently used clothes, blankets and household items to more than a dozen families who came through Tammie's Closet that afternoon.

Pitch-in was created to bring the employees of The Price Group closer together through community service. Our mission is to give us a creative outlet beyond our office and industry while learning about the different service organizations in our community and, as always, to enjoy life.

For more information about the services provided by the Bridge of Lubbock visit www.bridgeoflubbock.org. To see more of the Pitch-in team at work search Price Group on Facebook.

 TPG Pitch-in February 2011

-TPG-

 
 

THE PRICE GROUP WINS LITTLE CAESARS BID

LUBBOCK, Texas - February 21, 2011 - The Price Group has added another well-known brand to its media roster. The Little Caesars local advertising co-op in Lubbock recently awarded The Price Group with the planning and placement of their media buy in the local market.

Little Caesars currently serves the Lubbock market with four convenient locations and is known throughout the country for their $5 HOT-AND-READY large pizza deal.

For more information about Little Caesars, visit littlecaesars.com.

                     -TPG- 

 

 

 
 

PRICE GROUP PROMOTES FOUR STANDOUT EMPLOYEES

LUBBOCK, Texas - February 7, 2011 - The Price Group is pleased to announce the promotion of four standout employees: Mary Myers, Shelley Smith, Claire Scheihing and Jared May.

As the agency's Director of Business Development, Mary Myers brings more than 11 years of account management and marketing experience in the hospitality, tourism, restaurant and hotel industries. Previously, Mary worked as an account executive for RC&P Advertising and Marketing in Lubbock and as sales manager for Visit Lubbock, the city's Convention and Visitors Bureau.

Mary graduated from Texas Tech University in 1999 with a B.A. in public relations and a minor in marketing. She is involved in many community organizations including the Junior League of Lubbock and Broadway Festivals, Inc.

Shelley Smith, account executive, has been managing accounts for The Price Group since 2007. Her scope of experience includes the restaurant, automotive and finance industries. Prior to Price, Shelley worked for Ramar Communications in Lubbock where she served as account executive.

Shelley earned her B.A. in advertising with a minor in marketing from Texas Tech University in 2006. She stays involved in the community by serving as printing chairman for the American Cancer Society's annual Cattle Baron's Ball.

Account Executive Claire Scheihing has been managing accounts for The Price Group since 2008. She has a breadth of experience in several industries including higher education, automotive and politics. Claire began her marketing career as marketing coordinator for an orthopaedic sales company in Addison, Texas.

Claire earned her B.A. in journalism and mass communications from the University of Oklahoma in 2007.

Jared May, motion graphics specialist, graduated from Texas Tech University in 2007 with a B.A. in both advertising and psychology. Since starting at Price in 2008, Jared has produced several Addy-winning videos for clients such as Texas Tech University and American State Bank.

Prior to working for Price, Jared co-founded and performed with the popular rock band, Falling Jupiter.

For more information about The Price Group, please visit us online at pricegroupinc.com or search Price Group on Facebook.

 

-TPG-
 

PRICE GROUP WINS MORRIS COMMUNICATIONS

LUBBOCK, Texas - February 7, 2011 - Sound strategy and messaging has onceagain landed the Price Group (TPG) a new account. Morris Communications, one of the nation's largest, mid-size media companies selected TPG to develop a multi-media campaign to help with the launch of a new iPad app for two of their newspapers.

The initial beta markets are Lubbock, Texas and Augusta, Georgia. Morris will adapt the app for up to 11 additional media markets.

It's no secret that the iPad is selling beyond all industry expectations. It's no surprise then to see newspapers jumping on board. However, most newspapers that are doing so tend to have a national focus. Morris separates itself by introducing local news to the iPad.

For such a unique product, The Price Group took unique approach: focus on the local aspect to differentiate from national apps while playing up the benefits of reading a newspaper online.

What set TPG apart in the eyes of Morris was basic strategy. From the beginning it was never the goal to market the app to current newspaper readers. Not only would that serve to cannibalize current readership, but research showed this audience didn't tend to own iPads anyway. No matter how revolutionizing, no one single app will convince someone to invest in an iPad.

TPG decided to sell the app to iPad owners, instead of selling iPads to newspaper readers. Research also showed that iPad owners tend to be "selfish elites," so messaging was developed to support this notion.

This campaign is scheduled to launch in both Texas and Georgia later this month.

-TPG-
 

THE PRICE GROUP TEAMS UP WITH LOCAL HIGH SCHOOL STUDENTS

TO ADDRESS TOUGH ISSUES

LUBBOCK, Texas - January 11, 2011 - Students from the 2010 -2011 New Century Leadership class visited the Price Group today to get a hands-on lesson in writing Public Service Announcements. Students were divided into groups along with several Price Group volunteers and given 30 minutes to determine a target audience, establish key messaging, develop a concept and write a script for a x: 30 PSA. Topics included the increasing homeless population, teen pregnancy and sex education, drug use and school performance. Students will take what they learned and produce the PSAs later today at Ramar Communications. The spots will run later this year on the local Fox network.

New Century Leadership is a leadership development and community orientation program designed to teach Lubbock area youth about the importance of personal and community responsibility. New Century Leadership is a program of the Lubbock Chamber of Commerce.

 

New Century Leadership 1.11.11

-TPG-